IN SHORT, THE LARGEST FAIR OF THE ITALIAN PUBLISHING
We are those who every year in May manage to accomplish a great feat: we gather in a former car manufacturing plant of Turin the whole Italian publishing, from the largest groups to the independent ones (1200 in whole) and we connect it with writers, booksellers, librarians, agents, illustrators, translators. We have succeeded in it for thirty-two years. Salone del Libro is the place where all components of the publishing value chain meet together, including the most important part: the audience (last year, for example, we welcomed 148,000 visitors). This exchange is what makes the fair unique: in the same place, for five days, you can find together under one roof those writing and those reading books.
AN INTERNATIONAL CULTURE FESTIVAL
The former car manufacturing plant, Lingotto Fiere, becomes our home every year for five days. Whoever loves books and culture must be there: presentations, conferences, appointments, debates, performances, speakers and almost 2,000 guests from all over the world, resulting in 1,200 events. Over the years we have hosted writers who have made the history of the twentieth-century literature: from Iosif Brodskij , who inaugurated the first edition, to Wole Soyinka, one of the most authoritative guests of the 2019 edition, including Herta Müller, Orhan Pamuk, Salman Rushdie, Richard Ford, David Grossmann, Marilynne Robinson, Mo Yan, Emmanuel Carrère, Javier Marías, to name but a few.
A UNIQUE PROFESSIONAL OCCASION
Creating an occasion where professionals of the world of culture meet and work together is the starting point of SalTo Rights Centre, the space where professionals meet each other for the rights exchange of publishing, translation and film and tv series realisation. We normally welcome publishers and agents from 40 countries of the world: last years for example 3,500 meeting have been organised involving 5,700 professionals.
AN IMPORTANT EDUCATIONAL PROJECT
Tens of thousands of kids and teenagers attend every year the book fair. Last year almost 22,000 students have been involved, 7,400 of which came from Italy. Thanks to the support of Compagnia di San Paolo, a 4,000 sqm area has been reserved to these young guests in the Pavilion 2 for more than 10 years and the scenic set-up has been created by the Dipartimento Educazione del Castello di Rivoli. Such a framework requires to do things right, so we organise a cultural program rich in great guests, hundreds of free lab hours (from illustration to science, from the digital world to comics), bookstores, games and appointments to educate readers of tomorrow, with particular attention to books for disabled children.
We enjoy being around kids and involving them in reading, also when the fair is over: we stick to our commitment during the whole year together with schools and institutions, developing initiatives and projects focused on young readers. Any example? Nati per leggere award, a project to teach families the importance of reading from an early age; reading groups in schools and libraries; Bookblog, managed by students; and the initiative Adotta uno scrittore, that every year brings dozens of famous authors into Piedmont high schools.
A MEDIA EVENT WITH ITS GREAT IMPACT
Press (12,400 total releases) and social networks (230,000 users on our website) speak about us in those days of May. What’s going on at the fair, who said what at the fair… it’s a great party. Without even mentioning, our Instagram, Facebook and Twitter pages (last year almost 3 million interactions for the hashtag #SalTo19).